If you’ve learned about video production, or employed someone who does know about it, the next big task is to get your new video noticed. The internet has millions upon millions of voices all wanting to be heard in one capacity or another. You now need to make sure the video is worth the time and effort put into making it.
Being noticed is the holy grail of all marketing and advertising strategies. Companies who can, spend millions of dollars a year on this activity, often for unpredictable results. Many strategies include video marketing on sites like YouTube so competition is stiff. Imagination and inventiveness is more likely to let you succeed than throwing money at a problem(http://napleswebdesign.me/node/7).
For example today’s top videos on YouTube include Martha Stewart pole dancing, a video parodying Hitler and Scott Brown, and a video blog about a family dog. So you see, it isn’t about budget, it’s about producing something people want to watch. If you can entertain people and offer them something they can’t get elsewhere you’ll be a hit. Show them something already done and welcome to obscurity.
Submitting even a couple of videos to the major video sharing sites will provide more visitors to your website. Using the following tips should help you maximize the amount of visitors you get.
Firstly watch other videos similar to yours, or for products similar to yours. You can then post the URL of your video as a response that will be there for all visitors to see. Curiosity will get at least a few people clicking on your link, which should lead to more visitors, and more prospects. This is called “coat-tailing” as in riding on someone’s coat tails, but it’s an effective move.
Secondly, check out the competition. Watch their videos, check their production values, content, titles and descriptions. This gives you a benchmark from which to make your own video production. Don’t steal their ideas, get better ones, but implement anything about them you like, and if they have high traffic, mirror them if you can.
Third tip is about SEO, or Search Engine Optimization. Google has a keyword tool that you can use to check keywords on your website. Use some of the most prominent ones in the title and description of your video to maximize the value of it. Google also owns YouTube and rates videos the same way it does websites. If you produce a video that has similar keywords as your site, and links to it, it will all help with your site SEO, as well as the other benefits.
Producing a good quality video, or having one made for you is essential if you want to attract new business. A professional quality video will promote a professional image, be attractive to prospects and have a positive effect on the brand. All good things in marketing.
By being clever with your video material and making the absolute most of it at every opportunity, you can squeeze as much marketing and promotion out of it as it allows.